4/2014-Present Digidence Social Media Marketing, LLC Copywriter & Social Media Manager (Freelancing) ·
- Created and managed Facebook ads, determined effectiveness of ad campaigns with ad analytics, helped clients get target clients, achieve social engagement and business goals, and determine return on social media investment.
- Researched crime, median household income, population and other key statistics for several widely-shared articles authored for group wanting to incorporate new metro Atlanta city.
- Used effective SEO practices (keyword research, link building, creating valuable content for clients, researched search engine algorithm updates and maintained the most current requirements for high visibility).
- Effectively proofread and edited several books for publishing company, resulting in high reader satisfaction from having no errors.
5/2008-1/2018 PEMCO Limited - Various Roles Marketing and Content Specialist -
1/2014-1/2018 ·
- Created engaging Search Engine Optimized content (over 350 B2B and B2C-focused articles, and social posts) resulting in an organic website traffic increase of over 2,200% between 2014 and 2018. Website visits referred from social (Facebook, Twitter, LinkedIn, and Google+) increased over 5,580% during the same period. ·
- Worked efficiently with in-house graphic designers to produce marketing material for new customer acquisition and retention.
- Created and published weekly MailChimp-based email newsletter with over 15,000 subscribers with higher than average open rates for real estate and appraisal industries. This helped inform home buyers, home sellers, real estate agents, lenders and appraisers; while increasing company’s profile as a real estate thought leader.
- Proofread, authored and edited Constant Contact-created email campaigns promoting open houses for specialty Hawaii properties, resulting in higher market exposure and less time on the market.
- Researched search engine algorithm updates and maintained the most current requirements for higher search ranking.
Appraisal Specialist - 8/2010 -1/2014
- Created new appraiser ‘welcome package’ using technical writing format, helping decrease new appraiser onboarding process times, providing more clarity with appraisal ordering, technical assistance and order submissions processes. This resulted in order turn times falling from 5 to 3 days in the first 2 years of implementation, and helping lower the number of report and compliance-related errors.
Utilities Specialist - 5/2008 - 8/2010
- Provided timely and accurate copy and document updates to company website as needed using website authoring software, insuring compliance in accordance to federal and real estate requirements.
Skills
Copy writing | SEO research & implementation | web/social/email analytics & reporting | strong verbal and written communication | author of business-to-business, business-to-consumer, data and analytics-focused articles
Education Attended digital marketing and writing conferences and workshops.
Best Email Marketing Practices with Constant Contact - SBA Atlanta (2016)
Shocking Real Life Writing Workshop - Hollis Gillespie (2015)
Several writing, blogging, copy writing workshops - Digital Summit Atlanta (2014)
Completed 20 credits toward Bachelor of Science degree in Architectural Engineering Technology - Kennesaw State University, Marietta, GA
