4/2014-present Digidence Social Media Marketing, LLC - Founder
- Created and managed Facebook ads, determining the effectiveness of ad campaigns with ad analytics, helped clients get target clients, achieve social engagement and business goals, and determine the return on social media investment.
- Researched crime, median household income, population and other key statistics for several widely-shared articles authored for a group wanting to incorporate a new metro Atlanta city.
- Used effective SEO practices (keyword research, link building, creating valuable content for clients, researched search engine algorithm updates and maintained the most current requirements for high visibility).
- Effectively proofread and edited several books for a publishing company, resulting in high reader satisfaction from having no errors.
6/2018-current Force Marketing - SEO Strategist
- Collaborate with SEO team to plan, and review over 300 auto dealer/industry-focused unique content pieces each month
- Optimize metadata for 300+ auto dealer landing pages to improve search engine rankings and help increase organic traffic and conversions
- Perform site audits for manual penalties, indexing, mobile usability, page speed, markup schema and crawl errors
- Monitor website performance using Google Analytics and other SEO tools to analyze overall strategy effectiveness
- Perform internal and backlink analysis and recommendations
- Build and edit conversion-focused landing pages using customized HTML, CSS, JavaScript and markup schema
- Ensure all created landing pages and content meet and follow auto brand standards and compliance
- Analyze, identify, and implement SEO opportunities for high search engine results page ranking.
1/2014-1/2018 PEMCO Limited - Marketing, Content & Analytics Specialist
- Created engaging Search Engine Optimized content (over 350 B2B and B2C-focused articles, and social posts) resulting in an organic website traffic increase of over 2,200% between 2014 and 2018. Website visits referred from social (Facebook, Twitter, LinkedIn, and Google+) increased over 5,580% during the same period. ·
- Worked efficiently with in-house graphic designers to produce marketing material for new customer acquisition and retention.
- Created and published weekly MailChimp-based email newsletter with over 15,000 subscribers with higher than average open rates for real estate and appraisal industries. This helped inform home buyers, home sellers, real estate agents, lenders and appraisers; while increasing the company’s profile as a real estate thought leader.
- Proofread, authored and edited Constant Contact-created email campaigns promoting open houses for specialty Hawaii properties, resulting in higher market exposure and less time on the market.
- Researched search engine algorithm updates and maintained the most current requirements for higher search ranking.
Skills
- Web/social/email analytics & reporting
- Technical SEO
- Google Analytics
- Google Data Studio
- Adobe Photoshop
- Adobe Dreamweaver
- Google Search Console
- HTML /CSS
- JavaScript
- Data Analysis
- Social Media Account Marketing & Management
- Advanced Excel
- Tableau
Currently taking data science & analytics courses with a focus on probability, statistics, regression, Python, SQL, Tableau, and machine learning. (estimated completion Spring 2021)
Google Analytics Individual Qualification Certification
Data Science Math Skills - Duke University | Coursera
Python A-Z: Python for Data Science with Real Exercises - Udemy
Business Metrics for Data-Driven Companies - Duke University | Coursera
Operations Analytics - University of PA | Coursera
Customer Analytics - University of PA | Coursera
